09
2009

How To:: Adding Website Personalization: 5 Tactics to Manage the Process

Personalized, customized websites that adapt to each user’s profile can boost conversions. But adding those features and measuring impact is a complicated task.

Learn how a web personalization expert at eBay delivered more customization and better measurement to the site. Includes tips for choosing which pages to personalize, and getting internal support. [...]

Via : How To:: Adding Website Personalization: 5 Tactics to Manage the Process

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