08
2009

Marketing Rules and Principles for Freelancers

Marketing is a brand game. Marketing and its in-your-face division Advertising are all about one thing: Building brand equity. If you take away only one concept from this article, please let it be this one! In this internet fueled economy, brand strength is everything! But brand and brand equity are often misunderstood concepts, the easiest way to think about brand equity is that it’s the sum total of feelings people get when they think about your business or service. And it’s important to remember that brand equity can be positive or negative.A company like Kiva has copious amounts of positive brand equity – their business impacts the world in a positive way and they are nearly universally liked because they are fair and pleasant to work with.

Lire la suite  sur Smashing Magazine.

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