Shoppers now using reviews to confirm a website is genuine before placing an order

Research conducted for Feefo has found that one in ten people has either parted with money on a bogus website or knows somebody who has, and that consumers are increasingly looking for validation in the form of customer reviews and feedback before they buy.

Nearly a third (31%) of those polled say they would not purchase from the website of an unknown company or brand, and over half are more likely to buy from websites carrying independent product (53%) and service (51%) reviews from past customers.

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